AI
We help AI companies get named. The hard part is rarely the product: buyers have no category to put you in, and more and more of them ask an AI assistant before they search. We make it clear who you are, back it up with real evidence, and turn the attention it brings into customers.
AI
What is different about marketing AI
The hard part of marketing an AI product is rarely the product. It is that your buyer has no category to file you under, no budget line for you, and plenty of scepticism earned from two years of overclaiming. Increasingly it is also that your buyer asks an AI assistant before a search engine, and that assistant has to have decided you are credible in a category it can barely name.
Four problems that come with selling something the market cannot yet name, to buyers who now ask an AI about it first.
- 01
Nobody is searching for what you built
If your category does not exist, nobody searches for it, and a plan built on keywords for it produces nothing. We target the problem your buyer already searches for, in the words they already use, and use that traffic to introduce the category. It is also the fastest route into AI answers, because an assistant answering a question about a problem has to cite somebody, and it may as well be the source that defined the terms.
- 02
AI assistants describing you wrongly, or not at all
For a young AI company the usual failure is not a bad description. It is being confused with a similarly named company, or silence. We make it clear who you are: consistent naming and description everywhere you control, structured data that agrees with your text, and backing from sources the assistants already trust. Then we track it by putting your buyers' questions to the main assistants and noting what came back.
- 03
Two audiences who want opposite things
The engineer evaluating you wants benchmarks, speed numbers and code they can read. The executive approving the spend wants a business case and an answer on risk. One page written for both convinces neither. We keep the two tracks separate, so each finds the depth it needs, which also gives assistants two distinct bodies of evidence to quote.
- 04
Claims that read as hype
The market is flooded with AI claims and has learned to discount them. Being specific is the only cure: a stated result on a named dataset, a described way it fails, an honest limit. We write the limits in, because stating a limit is now the fastest credibility signal, and because unhedged superlatives are what an assistant declines to repeat.
What we do
What we run for AIcompanies
Good questions
Common questions
How do you do SEO for a category that does not exist yet?
By targeting the problem. Your buyer searches for the pain they have, in words they already know. We rank for that, explain the category on the page, and build content for the new terms as that search volume appears.
How do we get ChatGPT and other assistants to recommend us?
There is no guarantee. What works is being clear about who you are, writing passages that answer a question completely so there is something to quote, and getting backed by sources the assistants already trust. We measure it by putting your buyers' questions to the main assistants on a schedule and noting whether you were named, described correctly or left out.
Is GEO a separate service?
No, and we would rather not charge you twice for one job. Making it clear who you are, structuring information so machines understand it and writing quotable passages is how SEO is done now, so it sits inside our ads and search work. Tracking what assistants say about you is part of that, not an extra.
Do you understand the technical product?
Well enough to write about it honestly, and to know when we do not. We work from your documentation, your results and your engineers, and every technical claim goes back to your engineers for review before it publishes. If an engineer would wince at a sentence, it does not go out.
Do you work with crypto or Web3 AI projects?
No. We do not take crypto or Web3 work. If that is your market, another agency will serve you better than we would, and we would rather say so on the first call than waste your time.
Ready when you are