Ads you can trace to a sale.

The tracking goes in before the campaigns. Each lead or sale is sent once, matched against your own records and tied to real money. A campaign tuned to visits on a thank-you page finds people who were never going to buy.

Then we make plenty of different ads. The platforms find the right buyer when they have enough ads to test, so we produce at a pace that keeps them learning.

Last, we put more budget behind what paid back and less behind what did not.

Ads move first. Once the tracking is in, an account soon gives a readable signal. A sound decision about scaling takes longer, because you need to see customers pay back.

Search is slower and builds up. Technical fixes can show quickly. Content and entity work take longer. Entity work means making clear who you are, so Google and AI assistants can recognise your business as one distinct thing. AI assistants lag behind that, because they work from sources that update on their own schedule.

If you need leads this quarter, ads are the answer and we will say so. If you want leads to get cheaper over time, search is where that comes from. Running one without the other is a common and expensive mistake.

GEO means making your business clear and quotable to AI assistants, and checking whether they name you. It overlaps with good SEO, which is search engine optimisation: the work of ranking in Google. SEO competes for a place on a results page. GEO competes to be the source an answer is built from.

The habits are the same ones, done properly. Be clear about who you are, so nobody confuses you with a company with a similar name. Write passages that answer a question completely. Back your claims up on sources others trust. Keep your structured data, the code that tells search engines what a page is about, in line with your text.

We do not sell GEO as a separate line, because it is what good SEO has become.

We ask them, on a schedule. We build a list of questions from your real buying situations and put them to the main assistants. For each answer we note three things: were you named, was the description right, and which sources was it built from.

The sources show where the authority sits today, and that becomes the work. Nobody has clean share-of-voice numbers for this yet, ourselves included, so we will not invent one. Share of voice means how often you are named next to your competitors. You see the list of questions over time, with the wins and the gaps.

Tracking tied to real sales, and ads running on one plan across Google and Meta. A funnel with the weak steps named and fixed. A technical check of your site at the start, and a tracked list of questions put to AI assistants.

One monthly report across all of it, showing what brought in leads and what did not. When something is flat, the report says it is flat.